There’s something weird happening in our inboxes. Message after message, written by people or by an AI model who clearly doesn't know who we are or what we do, or why our company even exists. It’s just a templated outreach without context, effort and zero spark.
At Invigorate Hospitality, we’ve spent years helping our clients win business and here is what we know: speed means nothing if it costs your authenticity.
AI can write subject lines. It can sort data. It can even string together a halfway decent email. But it can’t walk your property. It can’t read the room. It doesn’t know how a corporate planner thinks. It can’t recognize that a wedding inquiry isn’t just a date on the calendar.
It also can’t anticipate objections, adapt to tone, or pick up on the subtle cues that tell you whether someone’s ready to book or just browsing.
And it definitely doesn’t know how to earn trust, build rapport, or bring a hotel’s story to life in a way that resonates with real people.
These things take empathy. Listening. Curiosity. Experience. None of which AI has.
We’re not anti-technology. In fact, we use AI every day to organize CRMs,help create prospecting lists and identify demand generators, schedule follow-ups, analyze inbound data, and automate repetitive tasks. That’s smart business. It frees up time so our team can focus on what really moves the needle: relationships.
But we own the message.
We write our emails. We personalize our outreach. We take the time to understand who we’re talking to and what they actually need. At Invigorate, we don’t sell hotel rooms, we start real conversations with real people.
With so much noise in the market, the ability to sound human is a differentiator. Our clients don’t want robotic pitches. They want to feel heard. They want someone who gets it, who understands their business, their goals, and the pressure they’re under.
You don’t build long-term partnerships with auto-generated messages. You do it by showing up, staying consistent, and being genuinely helpful.
We’ll continue to use AI for efficiency. But not to substitute. When it comes to how you represent your hotel, your brand, and your team, we say keep it human.
That’s the approach we’ve stood by for years - not because it’s easy, but because we’ve seen how genuine connection drives real impact..